From our previous post about “What is Tobacco Free Nicotine?,” synthetic nicotine products are not alone in their prominent marketing as “tobacco-free” products. Products that are promoted as tobacco-leaf free or “extracted from tobacco” include Velo, on!, Rogue, Zyn, and Lucy. These products are not synthetic because they use nicotine derived from tobacco, but they are marketed similarly, including with claims like “clean” and “pure,” which may be misleading to consumers.
Both types of products are marketed as “tobacco-free” because they don’t contain any tobacco leaf and even though these products may not look all that different, there are important regulatory differences between tobacco-derived nicotine products and synthetic nicotine products.
Oral nicotine pouches, whether synthetic or tobacco-derived, are growing in popularity. According to Nielsen data reported in an industry news article, dollar sales in convenience stores of nicotine pouches increased 470% in the first half of 2020. These new synthetic nicotine pouches could build off that market growth.